Do as we would be done by.

 

Compound trust.

We actively seek opportunities to compound trust with our partners over long periods of time. We behave like the partners we want to attract. We learn in public. We share economies of scale.

Play the long game.

Patience is our largest competitive advantage.

Succeed together.

We invest our wealth alongside yours. We only profit if you also profit. The only acceptable outcome is one in which we have succeeded together.

Make it count.

We pursue work done well and with pleasure. The craftsman is better for their efforts, as are those who notice.

Capital allocated well — that is, priced to reflect the value businesses can create — helps companies raise the world’s standard of living.